Railway advertising
We've given travellers on the
London Overground West London Line something to read as their Clapham Junction train trundles towards or away from
Willesden Junction station, with a sign on the back wall of our production kitchen. The inspiration is
Reading where travellers from Paddington used to be greeted by the advertisement for Huntley and Palmers Reading Biscuits as well as the fields of flowers of Sutton Seeds trial grounds (since moved to Paignton). We've gone for a sign saying simply that 'Behind This Wall is Hoxton Beach'; this phrase isn't consciously ripped off from the
Situationists but may be their slogan that the 'beach is under the paving slabs' (
'sous les pavés la plage') surfacing from a buried memory.
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